Learning Architecture

A systems view of how content, technology, and user experience connect to create a scalable learning platform.

πŸ”„ System Flow Diagram

Layer 1 Content Sources
πŸ“„
Documentation
Product guides, API docs
πŸ“‹
Templates
Dashboard templates
πŸ”§
Workflows
Account intelligence
πŸ’¬
Odin Prompts
AI analyst queries
πŸ“‘
White Papers
Research & guides
↓
Layer 2 AI Transformation Engine
🎬
Video Generator
AI explainer videos
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Audio Producer
Podcast creation
πŸ“Š
Visual Designer
Infographics
βœ‚οΈ
Modularizer
Micro-learning chunks
↓
Layer 3 Learning Delivery
πŸŽ“
Learning Paths
Role-based journeys
πŸ€–
AI Coach
Instant guidance
πŸ†
Certifications
Skill validation
πŸ“ˆ
Analytics
Progress & forecasting
Foundation

Design Principles

The guiding principles that shape every decision in the learning architecture.

01
🧩

Modular by Default

Every piece of content is designed as a standalone module that can be reused, recombined, and updated independently. No more rebuilding entire courses when features change.

02
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Role-Centric Paths

Learning is organized around user roles, not product features. A Marketing Leader sees different content than a Sales Rep, optimized for their specific outcomes.

03
πŸ€–

AI-Enhanced, Human-Guided

AI handles scaleβ€”generating content variants, providing instant support, personalizing recommendations. Humans provide strategy, quality control, and nuanced expertise.

User Journeys

Role-Based Learning Paths

Each role follows a structured path from onboarding to mastery, with clear milestones and measurable outcomes.

πŸ‘€
Marketing Leader
Strategic GTM Intelligence
βœ“
Platform Orientation
10 min β€’ Interactive tour
2
Executive Dashboards
15 min β€’ Build your first dashboard
3
ROI Storytelling
12 min β€’ Prove marketing impact
4
Strategic Planning with Odin
8 min β€’ AI-powered insights
πŸ“£
Demand Gen
Campaign Attribution Mastery
βœ“
Attribution Fundamentals
12 min β€’ Multi-touch basics
βœ“
Campaign Tracking Setup
15 min β€’ Hands-on config
3
Funnel Optimization
10 min β€’ Conversion analysis
4
Performance Benchmarks
8 min β€’ Industry comparisons
🎯
Sales Representative
Account Intelligence Ops
βœ“
Intent Signal Basics
8 min β€’ Understanding buyer signals
2
Account Prioritization
10 min β€’ Scoring & ranking
3
Workflow Automation
12 min β€’ Build AI workflows
4
Buyer Journey Mapping
8 min β€’ Full-funnel view
Ecosystem

Integration Points

The Academy connects with the broader HockeyStack ecosystem and external tools.

πŸ“Š HockeyStack Platform
πŸ€– Odin AI Analyst
πŸ“‹ Template Library
πŸ”§ Workflow Builder
πŸ’Ό Salesforce CRM
πŸ“§ HubSpot
πŸ’¬ Slack
πŸ“Ή Loom / Video
Roadmap

Implementation Timeline

A phased approach to building and launching the reimagined Academy.

Phase 1 β€’ Weeks 1-3

Foundation & Architecture

Define the content taxonomy, role-based learning paths, and technical infrastructure. Audit existing resources for transformation priority.

Content audit Role personas Tech stack selection AI tool evaluation
Phase 2 β€’ Weeks 4-7

Content Transformation

Transform top-priority content into multiple formats using AI tools. Build the first complete learning path for one role as a pilot.

AI workflow setup Pilot learning path Video production Micro-course templates
Phase 3 β€’ Weeks 8-10

AI Coach Integration

Deploy the AI Coach grounded in HockeyStack documentation. Train on templates, workflows, and best practices.

Knowledge base setup Prompt engineering Response testing User feedback loop
Phase 4 β€’ Weeks 11-14

Scale & Analytics

Expand to all role-based paths. Implement learning analytics and forecasting. Launch certification program.

All learning paths Analytics dashboard Certification badges Predictive insights
Next Step

See It in Action

Experience the interactive prototype of the reimagined Academy.

Launch Interactive Demo β†’